Sustainability Requires Authenticity

Dale McIntyre

Dale McIntyre Dale McIntyre

Vice President | Marketing, Sustainability

BEFORE JOINING PHAROS, Dale brought his energy and creative vision to Kodak (while dreaming of being a professional baseball player). Author of over 160 US Patents, Dale has a knack for translating technology into the language of business, and vice versa. He has helped lead Pharos in exciting new directions, from bringing fresh clarity to the Pharos brand to being the driving force behind the company’s recent recognition as a certified B Corp.

An avid explorer, Dale has hiked all 46 High Peaks in the Adirondack Mountains and savors the solitude of wilderness settings while camping, hiking and canoeing with his wife, three boys and friends. His passion for sustainability is driven by a strong sense of stewardship and is evident in his approach to his varied personal pursuits.

“Pharos values my passion for learning and creativity, for applying the skills I have acquired to a new set of challenges. I enjoy the process of growing the business and the flexibility afforded to me to get it done.”

Eco-friendliness and sustainability weigh so strongly on the minds of consumers today that many will even pay more for environmentally conscious products and services. In response, companies are becoming more mindful of how their operations affect the environment, taking a more active and genuine approach to sustainability to attract Millennials, who crave authenticity.

Millennials are 75 million strong in the United States, and their generation is a highly engaged and vocal customer base. More than any prior generation, sustainability plays a key role in the shopping habits of Millennials, and this consciousness is trickling down to younger generations. A recent Nielsen study found that 72 percent of people presently between the ages of 15 and 20 (Generation Z) said they would pay more for products from such companies in 2015, compared to 55 percent in 2014.

Whether it’s by going paperless, creating low-energy processes, or simply recycling in the office, businesses that demonstrate a commitment to sustainable habits and methods will attract environmentally conscious consumers and save themselves a lot of money — often around 20 percent on water, 30 percent on energy, and 15 percent on paper. My own company, Pharos Systems International, has seen the benefits of these sustainable habits.

To achieve these cost savings while growing a loyal customer base, business leaders must model green behaviors for employees to gain their commitment and ensure that a mindset of sustainability permeates the entire organization.

Read the full article at Business2Community >>

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