How To Infuse Sustainability Into Your Company

Dale McIntyre

Dale McIntyre Dale McIntyre

Vice President | Marketing, Sustainability

BEFORE JOINING PHAROS, Dale brought his energy and creative vision to Kodak (while dreaming of being a professional baseball player). Author of over 160 US Patents, Dale has a knack for translating technology into the language of business, and vice versa. He has helped lead Pharos in exciting new directions, from bringing fresh clarity to the Pharos brand to being the driving force behind the company’s recent recognition as a certified B Corp.

An avid explorer, Dale has hiked all 46 High Peaks in the Adirondack Mountains and savors the solitude of wilderness settings while camping, hiking and canoeing with his wife, three boys and friends. His passion for sustainability is driven by a strong sense of stewardship and is evident in his approach to his varied personal pursuits.

“Pharos values my passion for learning and creativity, for applying the skills I have acquired to a new set of challenges. I enjoy the process of growing the business and the flexibility afforded to me to get it done.”

Today’s consumers favor businesses that try to make a positive impact on society and the environment. Last year, Nielsen found found that nearly 75 percent of millennials are willing to pay more for a sustainable product.

Two years ago, we decided it was time to push ourselves and our employees toward an authentic mindset of sustainability that’s aligned with our brand. We began working toward certification as a B Corporation to demonstrate our commitment to the highest standards of social and environmental responsibility.


One step was to review all the products we use at the office to ensure that we buy from other companies that are committed to sustainability. We even changed the coffee we drink. To make it fun, we created a month-long tasting poll, introducing a new sustainably sourced coffee each week.

But the work wasn’t all this simple and easy. In fact, it can be quite hard to become a certified B Corp — and it should be; it should require rigorous commitment. Too often, unsubstantiated claims are tossed around, and such greenwashing can affect how sustainability efforts are perceived. But when it’s clear your effort is genuine, you’re in for some unexpected benefits — from key millennial hires to new business partnerships with like-minded companies.

Here are some tips we learned along the way.

Read the full article on TriplePundit >>

Let us help you establish more mindful and sustainable printing habits in your organization. You’ll be surprised to see how much more efficient your printing operations can be and how much money you can save your organization every year. Start the conversation today!

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