Print Strategy: Lessons From Google Maps
Constant learning is key to a mindset of discovery and part of our core belief here at Pharos. An open mind finds lessons in some of the most unusual places. Take Google Maps, for example. Yes, you really can get a lesson on print strategy from an experience with Google Maps. When determining the best… [ Read more ]
What Does Your Print Data Tell You?
Recently, one of our higher education customers expressed his amazement that in less than 24 hours after installing the Beacon Uniprint Scout, he was able to analyze print data on over 10,000 users. The deployment speed and the depth of the data insights impressed him, but I explained that what’s even more compelling is the… [ Read more ]
The Voice of the Customer Shines in Pharos Beacon
As a photography enthusiast I excitedly purchased my first digital SLR camera several years ago to take family photographs. The image quality was great, but there were dozens of poorly-designed features that made using the camera difficult. For example, every time I wanted to override my automatic exposure setting I had to navigate through several… [ Read more ]